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Make Your Ideas, Products and Brands Triumph

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How To Academy: Make Your Ideas, Products and Brands Triumph

By Popular Demand the Legendary Rory Sutherland is back.

An unmissable talk by Rory Sutherland, the acclaimed Behavioural Economist and – with 6.5m views – a TED Talk superstar, on how your ideas, products and brands can triumph in defiance of logic.